HEIDI WRIGHT

Brand & Marketing Consultant

BambuAI

• Provided input on key strategic focus and business development strategies.
• Reviewed AI functionality and consulted on how Bambu could get access to health systems directly.
• Consulted teams for strategies for considering entry into regulated categories and privacy considerations.
• Proposed a strategic and tactical plan outlining potential additional revenue streams.

VP, Account Director

Wunderman Thompson Health

• Led WTOC's first Pharma client project, building a comprehensive team for Myovant's US launch.
• Collaborated with Amgen and Astra-Zeneca, enhancing global strategy for a successful product debut.
• Reorganized client service team, refining brand positioning for impactful Tezspire campaign delivery.
• Led strategic initiatives for Women's Health and Asthma product launches, enhancing market entry effectiveness.
• Directed the first Pharma client project at WTOC, establishing a high-performing team for a successful US DTC launch.
• Partnered with cross-functional teams to optimize global launch strategies, ensuring alignment and synergy between key stakeholders.
• Fostered a culture of collaboration and innovation, driving measurable improvements in client satisfaction and team performance.

Principal

ElixiRx

• Led DEEP6 AI's 3-year brand strategy, enhancing clinical trial enrollments with AI solutions.
• Secured initial funding for a tele-health startup through strategic VC presentations.
• Facilitated pitch workshops for top agencies, improving client engagement and presentation skills.
• Facilitated workshops with top agencies, improving team alignment and enhancing strategic thinking across projects.
• Formulated long-term business strategies for startups, positioning them for sustainable growth and attracting investor interest.

West Coast Operations Lead / Group Account Director

Klick

• Established West Coast client portfolio in MedDerm, achieving over 50% growth target.
• Enhanced Allergan project by integrating HCP DAOR and Rhofade DTC DAOR, boosting 2016 billings by 32%.
• Cultivated five key client relationships, resulting in substantial business growth.
• Collaborated with Toronto-based team to deliver seamless client service and business development.
• Drove strategic initiatives that significantly increased client engagement and revenue.
• Developed and executed strategies for client engagement, achieving over 50% growth in client relationships.

Senior Vice President, Management Supervisor

CDM New York

• Managed Amgen Oncology portfolio, expanding agency from 3 to 50 employees by 2015.
• Coordinated Pfizer RBW West pilot, generating over $20MM in new business.
• Led XGEVA Global Launch, delivering comprehensive brand book for promotional materials.
• Developed bi-coastal team for IMLYGIC melanoma vaccine market introduction.
• Drove client satisfaction through strategic project management, enhancing team collaboration and boosting overall client retention.
• Achieved substantial growth in client portfolio, contributing to a nearly 50% increase in agency revenue and expanding service offerings.
• Fostered a collaborative environment that encouraged team innovation, leading to successful launches of multiple high-impact pharmaceutical products.
• Expanded client engagement strategies, driving measurable growth in client satisfaction and retention rates.

Brand Manager

Amgen

• Supported US marketing for Enbrel and global launch of Prolia, XGEVA; led cross-functional teams.
• Facilitated strategic alignment with global teams for Prolia, XGEVA; recognized in 2007 awards.
• Initiated rapid clinical enrollment program, achieving trial goals in under 10 weeks.
• Collaborated in bi-annual summits for strategic alignment; drove successful product launches.
• Enhanced trial enrollment efficiency, contributing to marketing excellence recognition.
• Facilitated cross- departmental initiatives to align strategies for Prolia and XGEVA, driving effective launch preparations.
• Pioneered a Rapid Clinical Enrollment program, achieving trial enrollment in under 10 weeks, recognized by Amgen's Marketing Excellence awards.

Marketing Communications Manager

Hostway

Led Affinity Internet's (acquired by Hostway) company-wide effort to optimize product revenues across 6 brands resulting in 120% increase in sales and a new PR firm securing PC Magazine's Editor's Choice award. (Affinity Internet was acquired by Hostway in 2007).